About Synthsight
Insight is our goal here at Synthsight. 'More human than human' is our motto.
At Synthsight, we specialise in empathy tech - building AI experts and personas that help businesses step into the minds of their customers, stakeholders, and audiences. Real understanding doesn’t come from just analysing data - it comes from seeing the world through another’s eyes. That’s what we make possible.
Our AI personas don’t just summarize insights; they humanise them - transforming research, data, and evidence into interactive avatars that bring fresh, grounded perspectives to life. Whether it’s understanding buyers, testing ideas, or refining strategies, Synthsight helps businesses see what truly matters.
We’re a London-based team of seasoned qualitative researchers and AI developers, known for pioneering work at BrainJuicer (System1). We believe in the power of empathy to shift understanding, inform decisions, and inspire great ideas.