About Synthsight

Informed opinion on-demand

Insight is our goal here at Synthsight. 'More human than human' is our motto.

Reimagining qualitative research for the AI era

Tired of qual that makes you go ‘yawn’? Good qualitative research should offer breakthrough insights that inspire, illuminate and reveal new opportunities. Synthsight offers a fully-automated way to source evidence-based insights, using the power of generative AI.

Synthsight combines AI-powered online research with responses from 'synthetic humans' - customised AI personas with real personalities, real biases, and real memory implants from real people. Yes, it’s different from traditional qual, but when was the last time traditional qual gave you that true ‘aha’ moment?

Synthsight is a small team of seasoned qualitative researchers and AI developers, based in London. We’re the minds behind BrainJuicer (System1), and we believe in the power of qualitative research to shift understanding, inform smart decisions and inspire great ideas. Welcome to the future of qualitative research. Welcome to Synthsight.

TEAM

Paul Marsden

Psychologist

Paul Marsden

Psychologist

Paul Marsden

Psychologist

Paul Marsden

Psychologist

Tom Ellis

Researcher

Tom Ellis

Researcher

Tom Ellis

Researcher

Tom Ellis

Researcher

Nur Guz

AI Engineer

Nur Guz

AI Engineer

Nur Guz

AI Engineer

Nur Guz

AI Engineer

Begzada Ushmekov

AI Engineer

Begzada Ushmekov

AI Engineer

Begzada Ushmekov

AI Engineer

Begzada Ushmekov

AI Engineer

Ana Stelline

AI Researcher

Ana Stelline

AI Researcher

Ana Stelline

AI Researcher

Ana Stelline

AI Researcher

FAQ | YOUR QUESTIONS ANSWERED

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

Synthsight.
AI-powered insight

Contact

Synthsight.
AI-powered insight

Contact

Synthsight.
AI-powered insight

Contact

Synthsight.
AI-powered insight

Contact

Reimagining qualitative research for the AI era

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

What is Synthsight?

How does Synthsight work?

What types of research can Synthsight handle?

How is this better than traditional qualitative research?

Who can Ana interview?

How many interviews can Ana conduct?

How do you ensure authentic, human-like responses?

How do you ensure the validity of insights?

What about confidentiality and data security?

How much does Synthsight cost and what do I get?

I'm intrigued but skeptical. How can I be sure this isn't just AI-generated nonsense?

Synthsight. AI-powered insight

Synthsight. AI-powered insight

Synthsight. AI-powered insight

Synthsight. AI-powered insight

Synthsight.
AI-powered insight

Synthsight.
AI-powered insight

Synthsight.
AI-powered insight

Synthsight.
AI-powered insight